Timing is everything–Schedule your webinar when the greatest number of people can come.

• If your audience is national, run the webinar in the mid-afternoon. That way, people from all times zones can attend.

Tuesdays and Wednesdays are generally best. People are not just starting or ending their week.

Promote it – If you build it, will they come? It depends. Do they know about it? Do they care?

• Study your key audience and develop a targeted marketing strategy.
• Test different messages and ad sources. Be creative. See what works.
• Activate networks. Word-of-mouth is key, so include an “invite-a-colleague” link in all exchanges with potential attendees.
  

Webinars don’t happen in a vacuum. - Make sure your webinars are integrated into your overall marketing strategy.

• Get input from your sales team.
• Involve all of your marketing staff.

Engage your audience –E-mail, the web, to do lists and the phone are just some of the many distractions competing your speakers have to content with

• Make sure content is informative and your speakers are interesting.
  

Practice, practice, practice and plan for the worst – Coach your speakers. Presenting at a webinar is very different from presenting in person. At Lucy Dog, we script every webinar down to the minute so everyone understands how the webinar will flow.

Technology isn’t foolproof. Prepare for all calamities. Schedule at least one run through that covers:

• Web conferencing technology
• Webinar presentation and timing
• Q&A
• How to handle a loss of audio or web access

Don’t forget – All speakers need to use land lines with headsets and have a hard copy of their presentation in front of them.

We can help you evaluate the best vendor to suite your needs.

Don’t Forget - Automate the registration process as much as possible and make sure your metrics capture what happens.

We can help you evaluate the best registration systems.