Lead Generation and Lead Conversion
Does your website attract many visitors, but little else?
Your site is only as good as the leads or sales it generates. Many businesses focus all of their resources on driving traffic to their website. They don’t pay attention to what happens to potential consumers after they arrive.
How can you do better?
Improve your site conversation rate. In other words, increase the percent of visitors taking a desired action like:
- Buying products, filling out forms, signing up for events, or downloading documents.
This may seem obvious. Yet too few businesses make it happen. We can help.
PowerWebResults can improve your lead conversion. Our successful strategy may include:
- Calls to action. Post prominently toll-free numbers, forms to request additional information, or links to on-line stores.
- Persona development. Define your target audience. Understand why people visit and what they do on your site. Put our Ph.D. psychologist and years of market research to work for you.
- Targeted messaging. Write your site’s copy to reflect the specific needs of your core clients.
- Testing. Use a/b testing or multivariate testing to see which of your messages work best.
- Tracking your conversation rate. Use our easy-to-understand, comprehensive reports to track your success over time.
- Adapting nimbly. Optimize your conversation ratio by making changes on your site as needed.
Do you need a system to capture and manage your leads once they come in?
We can integrate your website with your existing customer relationship management system (CRM). No CRM system? No problem. We can help select the best one for you.
Please see our CRM and Salesforce.com page for more details.
