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Privacy Policy

admin — Fri, 17 Apr 2009 15:11:37 +0000

This Privacy Statement relates solely to the online information collection and use practices of our website located at www.powerwebresults.com (this “website”), and not to any subdomains of this website. We recognize that many visitors and users of this website are concerned about the information they provide to us, and how we treat that information. This Privacy Statement, which may be updated from time to time, has been developed to address those concerns.

Your use of this website indicates to us that you have read and accept our privacy practices, as outlined in this Privacy Statement. If you have any questions or concerns regarding this Privacy Statement, please contact: privacy@powerwebresults.com.

WHAT INFORMATION ABOUT YOU DO WE COLLECT?

When you visit our website, you may provide us with two types of information: (1) personally identifiable information that you knowingly choose to disclose, which is collected on an individual basis, and (2) general user information that does not contain personally identifiable information, which is collected on an aggregate basis as you browse the website. In some cases, if you choose not to provide us with requested information, you may not be able to access all of our website’s content or services.

Personally Identifiable Information You Choose to Provide

We may ask for certain personal information from you for the purpose of providing to you content and/or services that you request. For example, if you indicate an interest in receiving press releases about PowerWebResults, you are asked to submit your name and e-mail address, which we retain on file, so that we may send you the information that you requested. We also request your name and e-mail address each time you contact us by clicking on the “Contact Us” link. We may retain a record of users who have contacted us in order to respond properly to questions or concerns and for purposes of future communications.

Non-Personally Identifiable Information We Collect

Cookies/ Web server logs: Similar to other commercial websites, our website utilizes standard technology called “cookies” and Web server logs to collect information about how our website is used. Cookies are a feature of Web browser software that allows Web servers to recognize the computer used to access a website. Cookies are small pieces of data that are stored by a user’s Web browser on the user’s hard drive. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our website, and the websites visited just before and just after our website. This information is collected on an aggregate basis. None of this information is associated with you as an individual.

You can, of course, disable cookies on your computer by indicating this in the preferences or options menus in your browser. However, it is possible that some parts of our website will not operate correctly if you disable cookies. You should consult with your browser’s provider/manufacturer if you have any questions regarding disabling cookies.

HOW DO WE USE THE INFORMATION WE COLLECT?

We use your personally identifiable information to provide you with the information or content that you have requested, and, in some cases, to contact you about our programs, products, features or services. If you no longer wish to receive any other type of information from us, you may send us an email to remove@powerwebresults.com.

We use non-identifying information collected on our website in the aggregate to better understand your use of the website and to enhance your enjoyment and experience. For example, we may use the information to improve the design and content of our website or to analyze the programs and services that we offer.

We may employ other companies and individuals to perform functions on our behalf. Our employees, agents and contractors who have access to personally identifiable information are required to protect the information in a manner that is consistent with this Privacy Statement.

We may provide access to your personally identifiable information when legally required to do so, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of our website, to limit our legal liability and protect our rights, or to protect the rights and safety of visitors to this website or the public. In those instances, the information is provided only for that limited purpose.

We will not share your personally identifiable information in ways unrelated to those described above without providing you with an opportunity to opt out of such use or otherwise prohibit such unrelated uses.

HOW DO YOU ACCESS AND/OR MODIFY YOUR INFORMATION OR CHOICES?

If you visit our website and volunteer personally identifiable information, you may modify, update or delete such information at any time by clicking on the “Contact Us” link and sending us an e-mail. You should be aware, however, that it is not always possible to completely remove or modify information in our databases. In addition, please be aware that your ability to opt out from receiving marketing and promotional materials does not change our right to contact you regarding your use of our website.

DATA SECURITY

We take reasonable steps to maintain the security of the personally identifiable information that we collect, including limiting the number of people who have physical access to our database servers, as well as installing electronic security systems that guard against unauthorized access. However, no data transmission over the Internet can be guaranteed to be completely secure. Accordingly, we cannot ensure or warrant the security of any information that you transmit to us, so you do so at your own risk.

CONSENT TO TRANSFER

This website is operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using our website, participating in any of our services and/or providing us with your information, you consent to this transfer.

LINKS

This website contains links to third party sites. Please be aware that PowerWebResults is not responsible for the privacy practices of any third party sites. This Privacy Statement applies solely to information collected by this website.

Clivus Multrum, Inc

admin — Wed, 15 Apr 2009 18:58:13 +0000

Company: Clivus Multrum, Inc (www.clivusmultrum.com)

Challenge: Clivus Multrum used multiple Excel spreadsheets and email to track leads, project progress, and support calls. The company needed to streamline their infrastructure. Clivus Multrum also wanted to be able to develop marketing campaigns based on targeted client needs.

Tool: CRM – Salesforce.com

Collaboration: Working with partner, AdlerPPT, PowerWebResults defined functional requirements, setup Saleforce.com, migrated data, and trained Clivus Multrum staff on Salesforce.

Results: Clivus Multrum now successfully tracks leads, manages projects, and responds to service requests from one central, online location. The company also executes and evaluates marketing campaigns based on data culled from Salesforce.com.

More case studies.

10 Great Webinar Tips

admin — Mon, 13 Apr 2009 02:59:59 +0000

Great webinars or webcasts generate qualified sales leads. They take planning, practice and consistent follow through. Here are 10 tips that are sure to work for you.

	Plan, Plan, Plan – Create a webinar plan that includes schedules, potential speakers, a registration process, budget, promotion, success metrics and follow through.
	Timing is everything–Schedule your webinar when the greatest number of people can come. If your audience is national, run the webinar in the mid-afternoon. That way, people from all times zones can attend. Tuesdays and Wednesdays are generally best. People are not just starting or ending their week.
	Promote it – If you build it, will they come? It depends. Do they know about it? Do they care? Study your key audience and develop a targeted marketing strategy. Test different messages and ad sources. Be creative. See what works. Activate networks. Word-of-mouth is key, so include an “invite-a-colleague” link in all exchanges with potential attendees.
	Webinars don’t happen in a vacuum. – Make sure your webinars are integrated into your overall marketing strategy. Get input from your sales team. Involve all of your marketing staff.
	Engage your audience – E-mail, the web, to do lists and the phone are just some of the many distractions competing your speakers have to content with. Make sure content is informative and your speakers are interesting.
	Conduct polls – Don’t miss out on a chance to ask your audience their opinions. Use your webinar to learn more about your audience and what they care about.
	Practice, practice, practice and plan for the worst – Coach your speakers. Presenting at a webinar is very different from presenting in person. At PowerWebResults, we script every webinar down to the minute so everyone understands how the webinar will flow. Technology isn’t foolproof. Prepare for all calamities. Schedule at least one run through that covers: Web conferencing technology Webinar presentation and timing Q&A How to handle a loss of audio or web access Don’t forget – All speakers need to use land lines with headsets and have a hard copy of their presentation in front of them.
	Pick a good conferencing vendor – There are many web conferencing vendors out there. Can yours handle your volume and support you when there’s a problem? We can help you evaluate the best vendor to suit your needs.
	Make the most of registration – Every time someone registers for your event, you have a chance to learn more about their interests and needs. Include different touch points like demos and white paper downloads in all registration emails. Don’t Forget – Automate the registration process as much as possible and make sure your metrics capture what happens. We can help you evaluate the best registration systems.
	Respect Your Audience – People take time out of their day because they are interested in solving a problem. Hard sell doesn’t work. Soft sell does.

Coiffurium

admin — Mon, 13 Apr 2009 02:16:33 +0000

Company: Coiffurium (www.coiffurium.com)

Challenge: Coiffurium, a beauty salon in Providence, RI, didn’t have a web site. The owners wanted one that reflected their thriving business-an upscale salon where everyone is treated like family.

Tool: Web Design, Web Development, SEO – Listings in Local Directories

Collaboration: PowerWebResults and Coiffurium built a website to showcase the salon’s staff, services, products sold, and new location. We listed the site in local directories, such as Google Maps and Yahoo Local.

Results: Coiffurium.com launched in March, 2008. It captures Coiffurium’s core values and brings elements of their new salon to life online. Many first-time clients now find Coiffurium on the web, and become long-term customers. Web site traffic has increased by 30% over the first year.

Testimonial: “Since establishing our website with the team at PowerWebResults, the amount of new clients that have found us has increased tremendously. Clients love the ease of navigating the site. PowerWebResults really captivated the feel we were looking for. It has been the best form of advertising we have ever done!” – Melissa Moore, owner of Coiffurium

More case studies.

RxAssist – Memorial Hospital

admin — Mon, 13 Apr 2009 02:00:03 +0000

Company: RxAssist – Memorial Hospital, Pawtucket, RI (learning.rxassist.org)

Challenge: RxAssist.org provides health care professionals and patients with information about how to find affordable prescription drugs. To improve this service, Memorial Hospital staff wanted to add a Learning Center to the existing site. It had to be intuitive, relevant, and easily accessible for a wide range of visitors.

Memorial staff also wanted to manage the site themselves, adding and archiving content as needed.

Tools: Web development, CMS, Webinar

Collaboration: PowerWebResults helped the Memorial team define functional requirements for the Learning Center, and select the appropriate CMS (Drupal). We then built the portal, integrating it seamlessly with the site’s previously-existing aesthetics and architecture. The Learning Center contains an up-to-date library, forum, calendar, and webinar archives for registered visitors.

PowerWebResults trained Memorial staff on how to manage each component of the new center.

A webinar series on the learning center launched in late April, 2009. PowerWebResults picked technology, prepped the team, and moderated the webinar.

Results: Memorial Hospital launched the Learning Center in late March, 2009. User feedback has been very positive.

Testimonial: “As a researcher and educator with over 20 years of experience, I have worked with many companies developing multi-media education products, interactive websites and e-health solutions. Powerwebresults was my most pleasant and cost-effective experience. The team was knowledgeable, did an excellent needs assessment and anticipated potential problem issues prior to their development. This process lead to excellent project management and a polished finished product that needed very few changes upon feedback from end-users. All performance metrics were met and we are very satisfied with the Learning Center , its content management system and analytic tools. I would recommend powerwebresults to any company looking for high quality website production and project management.”-Charles B. Eaton M.D., M.S., director, Volunteers in Health/RxAssist

More case studies.

John C. Parmigiani & Associates, LLC

admin — Mon, 13 Apr 2009 01:28:07 +0000

Company: John Parmigiani & Associates, LLC (www.johnparmigiani.com)

Challenge: Develop, market, and execute a webinar series addressing HIPAA regulations

Tool: Webcast, Email marketing

Collaboration: Mr. Parmigiani was the featured speaker for a 10-part webinar series on HIPAA regulations. PowerWebResults developed and executed all marketing touch points, including email invitations, registration, and follow up contact with participants. PowerWebResults developed all visuals for the series, and Steven Schwartz, PowerWebResults principal, moderated each of the live webinars.

PowerWebResults received a Lola Award for Excellence in Facilitation of a Synchronous Event for this work.

Results:

Over 300 people registered for each webinar.
50% attended live.
Webinars consistently received high ratings by participants.

Testimonial: “As a featured speaker for the HIPAA Seminars developed and orchestrated by PowerWebResults, I was continually impressed with both the competence and the insight provided to enable my creation and delivery of successful presentations and the flawless execution to allow me to reach and interact seamlessly with my audience. Steven Schwartz’s experience, ingenuity, and professionalism all were major factors in the seminar series’ success.” - John Parmigiani, President, John C. Parmigiani & Associates, LLC

Read our Top 10 Webinar Tips.

More case studies.

Construction Partner, Inc

admin — Mon, 13 Apr 2009 00:58:52 +0000

Company: Construction Partner, Inc (www.constructionpartner.com)

Challenge: Repair a website that was losing ground quickly. In the summer of 2007, Construction Partner launched a revamped site. Unfortunately, organic search results and lead conversions subsequently dropped. PowerWebResults was hired to help reclaim market share.

Tools: Web Design, Web Development, Marketing Communications, PPC, SEO, Lead Conversion, Web Analytics

Collaboration: PowerWebResults developed and executed a multifaceted strategy to revive the website. In collaboration with Construction partner, we:

Created new messaging for the home page – Construction software built for you
Rebranded the site with new graphics and content to support this message
Simplified the site architecture so visitors could easily find information about product features and benefits
Recalibrated PPC campaigns and initiated an organic search program to raise rankings and drive more traffic to the site

Results: Since implementing these changes in January 2008:

Overall site traffic is up by 50%.
Google traffic is up over 20%.
Targeted keywords consistently rank on page 1 of Google.

Testimonial: “Our business relies heavily on Internet traffic – and I always
wondered what it would be like to have top search engine ranking, a website
that actually produces leads and campaigns that produce results – it’s
surprising how many who call them experts can’t produce results -
PowerWebResults definitely produces results allowing me to sit back and
focus on my business! I highly recommend PowerWebResults – they do an
excellent job and go the extra mile!” – Russ Roy, owner, Construction Partner, Inc.

More case studies.

Travel Off The Radar

admin — Mon, 13 Apr 2009 00:47:27 +0000

Company: Xola Consulting – Travel off the Radar (www.travelofftheradar.com)

Challenge: In 2006, Xola launched an adventure travel email newsletter called Off the Radar. The goal was to create a publication that connects adventure travelers with unique tour operators around the world. As part of this effort, a companion web site, Travelofftheradar.com was built to archive past issues. In the fall of 2008, Xola and PowerWebResults met to discuss how to grow the subscription base of Off the Radar and traffic to the companion website.

Tool: Web development, CMS, Email Marketing

Collaboration: PowerWebResults worked with Xola’s travel experts and designers to develop a new site using WordPress, a CMS. The new site is informative and visually stunning. Xola staff members are able to add and update easily content themselves.

Results: Subscriptions to the newsletter grew by over 30 % over the past year.

Xola publishes new material to the website weekly. Content and traffic have improved significantly since the WordPress implementation. Over the past 3 months, Travelofftheradar.com has seen:

Site traffic grow by 149%
Average time on site increase 30%
Google traffic grow by 119%
Yahoo traffic grow by 100%.

Testimonial: “Steven and the PowerWebResults team have been with Xola from the very beginning! Every time we have a new idea, PowerWebResults helps us figure out how best to implement. For example, we wanted a “Visual Blog” on our Off the Radar website. Steven and his team went through multiple revisions with to find the right solution, something creative and informative, but still manageable within our budget.” – Christina Heyniger, president and founder, Xola Consulting

More case studies.