Challenge: Clivus Multrum used multiple Excel spreadsheets and email to track leads, project progress, and support calls. The company needed to streamline their infrastructure. Clivus Multrum also wanted to be able to develop marketing campaigns based on targeted client needs.

Tool: CRM – Salesforce.com

Collaboration: Working with partner, AdlerPPT, PowerWebResults defined functional requirements, setup Saleforce.com, migrated data, and trained Clivus Multrum staff on Salesforce.

Results: Clivus Multrum now successfully tracks leads, manages projects, and responds to service requests from one central, online location. The company also executes and evaluates marketing campaigns based on data culled from Salesforce.com.

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Challenge: Coiffurium, a beauty salon in Providence, RI, didn’t have a web site. The owners wanted one that reflected their thriving business-an upscale salon where everyone is treated like family.

Tool: Web Design, Web Development, SEO – Listings in Local Directories

Collaboration: PowerWebResults and Coiffurium built a website to showcase the salon’s staff, services, products sold, and new location. We listed the site in local directories, such as Google Maps and Yahoo Local.

Results: Coiffurium.com launched in March, 2008. It captures Coiffurium’s core values and brings elements of their new salon to life online. Many first-time clients now find Coiffurium on the web, and become long-term customers. Web site traffic has increased by 30% over the first year.

Testimonial: “Since establishing our website with the team at PowerWebResults, the amount of new clients that have found us has increased tremendously. Clients love the ease of navigating the site.  PowerWebResults really captivated the feel we were looking for. It has been the best form of advertising we have ever done!” – Melissa Moore, owner of Coiffurium

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Challenge: RxAssist.org provides health care professionals and patients with information about how to find affordable prescription drugs. To improve this service, Memorial Hospital staff wanted to add a Learning Center to the existing site. It had to be intuitive, relevant, and easily accessible for a wide range of visitors.

Memorial staff also wanted to manage the site themselves, adding and archiving content as needed.

Tools: Web development, CMS, Webinar

Collaboration: PowerWebResults helped the Memorial team define functional requirements for the Learning Center, and select the appropriate CMS (Drupal). We then built the portal, integrating it seamlessly with the site’s previously-existing aesthetics and architecture. The Learning Center contains an up-to-date library, forum, calendar, and webinar archives for registered visitors.

PowerWebResults trained Memorial staff on how to manage each component of the new center.

A webinar series on the learning center launched in late April, 2009. PowerWebResults picked technology, prepped the team, and moderated the webinar.

Results: Memorial Hospital launched the Learning Center in late March, 2009. User feedback has been very positive.

Testimonial: “As a researcher and educator with over 20 years of experience, I have worked with many companies developing multi-media education products, interactive websites and e-health solutions. Powerwebresults was my most pleasant and cost-effective experience. The team was knowledgeable, did an excellent needs assessment and  anticipated potential problem issues prior to their development. This process lead to excellent project management and a polished finished product that needed very few changes upon feedback from end-users. All performance metrics were met and we are very satisfied with the Learning Center , its content management system and analytic tools.  I would recommend powerwebresults to any company looking for high quality website production and project management.”-Charles B. Eaton M.D., M.S., director, Volunteers in Health/RxAssist

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Challenge: Develop, market, and execute a webinar series addressing HIPAA regulations

Tool: Webcast, Email marketing

Collaboration: Mr. Parmigiani was the featured speaker for a 10-part webinar series on HIPAA regulations.  PowerWebResults developed and executed all marketing touch points, including email invitations, registration, and follow up contact with participants. PowerWebResults developed all visuals for the series, and Steven Schwartz, PowerWebResults principal, moderated each of the live webinars.

PowerWebResults received a Lola Award for Excellence in Facilitation of a Synchronous Event for this work.

Results:

• Over 300 people registered for each webinar.
• 50% attended live.
• Webinars consistently received high ratings by participants.

Testimonial: “As a featured speaker for the HIPAA Seminars developed and orchestrated by PowerWebResults, I was continually impressed with both the competence and the insight provided to enable my creation and delivery of successful presentations and the flawless execution to allow me to reach and interact seamlessly with my audience. Steven Schwartz’s experience, ingenuity, and professionalism all were major factors in the seminar series’ success.” - John Parmigiani, President, John C. Parmigiani & Associates, LLC

Read our Top 10 Webinar Tips.

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Challenge: Repair a website that was losing ground quickly. In the summer of 2007, Construction Partner launched a revamped site. Unfortunately, organic search results and lead conversions subsequently dropped. PowerWebResults was hired to help reclaim market share.

Tools: Web Design, Web Development, Marketing Communications, PPC, SEO, Lead Conversion, Web Analytics

Collaboration: PowerWebResults developed and executed a multifaceted strategy to revive the website. In collaboration with Construction partner, we:

• Created new messaging for the home page – Construction software built for you
• Rebranded the site with new graphics and content to support this message
• Simplified the site architecture so visitors could easily find information about product features and benefits
• Recalibrated PPC campaigns and initiated an organic search program to raise rankings and drive more traffic to the site

Results: Since implementing these changes in January 2008:

• Overall site traffic is up by 50%.
• Google traffic is up over 20%.
• Targeted keywords consistently rank on page 1 of Google.

Testimonial: “Our business relies heavily on Internet traffic – and I always
wondered what it would be like to have top search engine ranking, a website
that actually produces leads and campaigns that produce results – it’s
surprising how many who call them experts can’t produce results -
PowerWebResults definitely produces results allowing me to sit back and
focus on my business!  I highly recommend PowerWebResults – they do an
excellent job and go the extra mile!” – Russ Roy, owner, Construction Partner, Inc.

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Challenge: In 2006, Xola launched an adventure travel email newsletter called Off the Radar. The goal was to create a publication that connects adventure travelers with unique tour operators around the world.  As part of this effort, a companion web site, Travelofftheradar.com was built to archive past issues. In the fall of 2008, Xola and PowerWebResults met to discuss how to grow the subscription base of Off the Radar and traffic to the companion website.

Tool: Web development, CMS, Email Marketing

Collaboration: PowerWebResults worked with Xola’s travel experts and designers to develop a new site using WordPress, a CMS. The new site is informative and visually stunning. Xola staff members are able to add and update easily content themselves.

Results: Subscriptions to the newsletter grew by over 30 % over the past year.

Xola publishes new material to the website weekly. Content and traffic have improved significantly since the WordPress implementation. Over the past 3 months, Travelofftheradar.com has seen:

• Site traffic grow by 149%
• Average time on site increase 30%
• Google traffic grow by 119%
• Yahoo traffic grow by 100%.

Testimonial: “Steven and the PowerWebResults team have been with Xola from the very beginning! Every time we have a new idea, PowerWebResults helps us figure out how best to implement.  For example, we wanted a “Visual Blog” on our Off the Radar website.  Steven and his team went through multiple revisions with to find the right solution, something creative and informative, but still manageable within our budget.” – Christina Heyniger, president and founder, Xola Consulting

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Challenge: Prior to 2002, CTS sold software selection tools to individuals and businesses online. Other web sites began to offer much of the same information for free. To compete, CTS needed to change their business model.

Tools: Web Development, Lead Conversion, CRM, SEO, Web Analytics

Collaboration: PowerWebResults worked closely with CTS to develop and implement a new strategy that provides a) free software selection tools to clients and b) qualified leads to potential vendors.

To succeed, CTS needed to redo their web site, drive organic traffic, and track registrations.

PowerWebResults:

• Worked with design team on CTS redesign
• Enabled users to register for its software selection kits
• Setup up Saleforce.com, a CRM system
• Developed a search engine optimization strategy to position CTS Guides on the first page of Google for specific keyword phrases
• Provides ongoing web metrics and SEO consultation for the site.

Results: CTSGuides.com is one of the top reviews and rating destination sites on the web for construction, manufacturing, accounting, CRM and medical software. The site consistently rates well within page one on Google for targeted keywords.

It is fully supported by a network of software vendors, and offers valuable reviews, ratings and advice free of charge.

Testimonial: “The real deal… PowerWebResults has been a wonderful resource for us. Their deep understanding of the web,  excellent communication skills and marketing savvy has allowed our business to take a major leap forward.” -Sheldon Needle, president, CTS Guides

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Challenge: Design a web site that positioned Xola as the premier adventure travel consulting firm.

Tool: Web Development

Collaboration: PowerWebResults worked with Xola to develop a new site that captures the spirit of adventure travel and easily communicates the firm’s services. PowerWebResults struck an artful balance between aesthetics and functionality.

Results: The new Xolaconsulting.com launched in 2007. It’s open, visually engaging, and informative. It successfully brands Xola within the industry. Year over year, traffic to the site has increased by 182%. Percent of traffic from search engines is up 34%.

Testimonial: “Steven and the PowerWebResults team have been with Xola from the very beginning! Every time we have a new idea, PowerWebResults helps us figure out how best to implement.  For example, we wanted a “visual blog” on our Off the Radar website.  Steven and his team went through multiple revisions with to find the right solution, something creative and informative, but still manageable within our budget.”– Christina Heyniger, president and founder, Xola Consulting

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