CTS Guides
Company: CTS Guides (www.ctsguides.com)
Challenge: Prior to 2002, CTS sold software selection tools to individuals and businesses online. Other web sites began to offer much of the same information for free. To compete, CTS needed to change their business model.
Tools: Web Development, Lead Conversion, CRM, SEO, Web Analytics
Collaboration: PowerWebResults worked closely with CTS to develop and implement a new strategy that provides a) free software selection tools to clients and b) qualified leads to potential vendors.
To succeed, CTS needed to redo their web site, drive organic traffic, and track registrations.
PowerWebResults:
- Worked with design team on CTS redesign
- Enabled users to register for its software selection kits
- Setup up Saleforce.com, a CRM system
- Developed a search engine optimization strategy to position CTS Guides on the first page of Google for specific keyword phrases
- Provides ongoing web metrics and SEO consultation for the site.
Results: CTSGuides.com is one of the top reviews and rating destination sites on the web for construction, manufacturing, accounting, CRM and medical software. The site consistently rates well within page one on Google for targeted keywords.
It is fully supported by a network of software vendors, and offers valuable reviews, ratings and advice free of charge.
Testimonial: “The real deal… PowerWebResults has been a wonderful resource for us. Their deep understanding of the web, excellent communication skills and marketing savvy has allowed our business to take a major leap forward.” -Sheldon Needle, president, CTS Guides