Construction Partner, Inc
Company: Construction Partner, Inc (www.constructionpartner.com)
Challenge: Repair a website that was losing ground quickly. In the summer of 2007, Construction Partner launched a revamped site. Unfortunately, organic search results and lead conversions subsequently dropped. PowerWebResults was hired to help reclaim market share.
Tools: Web Design, Web Development, Marketing Communications, PPC, SEO, Lead Conversion, Web Analytics
Collaboration: PowerWebResults developed and executed a multifaceted strategy to revive the website. In collaboration with Construction partner, we:
- Created new messaging for the home page – Construction software built for you
- Rebranded the site with new graphics and content to support this message
- Simplified the site architecture so visitors could easily find information about product features and benefits
- Recalibrated PPC campaigns and initiated an organic search program to raise rankings and drive more traffic to the site
Results: Since implementing these changes in January 2008:
- Overall site traffic is up by 50%.
- Google traffic is up over 20%.
- Targeted keywords consistently rank on page 1 of Google.
Testimonial: “Our business relies heavily on Internet traffic – and I always
wondered what it would be like to have top search engine ranking, a website
that actually produces leads and campaigns that produce results – it’s
surprising how many who call them experts can’t produce results -
PowerWebResults definitely produces results allowing me to sit back and
focus on my business! I highly recommend PowerWebResults – they do an
excellent job and go the extra mile!” – Russ Roy, owner, Construction Partner, Inc.